Boosting product discovery with AI for B2B medical buyers
Enabling intelligent search, recommendations, and vendor visibility for a seamless procurement experience
Calsoft in focus: Proven AI-led product discovery
To help a leading Canada-based B2B medical distributor improve digital buying experiences, Calsoft implemented a modular Retail AI layer over the client’s procurement platform. This allowed semantic search, behavior-driven recommendations, vendor performance integration, and visual product matching—without disrupting the existing system. By understanding real buyer intent and usage context, the solution streamlined discovery and improved catalog engagement at scale.
Business Value
Faster search experience
Natural language queries reduced time-to-discovery for critical SKUs
Improved buyer confidence
Contextual suggestions enabled informed decision-making and brand switching
Greater vendor visibility
Vendor trust signals elevated high-performing listings
Balanced catalog utilization
AI surfaced overlooked products based on behavioral relevance
To Know More
About how we can align our expertise to your requirements, reach out to us.