Home > Product Engineering > Product Sustenance
Sustenance of a software product encompasses a whole gamut of activities such as maintenance releases, upgrades and new releases. The sustenance phase of a product life cycle is widely considered as the most critical cost factor for any ISV looking at continuous profits over a span of time. Typically, ISVs spend in excess of 50% of their development effort towards sustenance.
ISVs primarily focus on innovation towards increasing their top-line revenue. However, it is also crucial for ISVs to focus on their installed customer base, in order to sustain and maintain existing revenue streams. Effectively, ISVs need to find ways to reduce costs in order to increase profitability, without jeopardizing the quality of products or services that they deliver.
- Allows customers to focus on new product development
- Reduce maintenance and support cost
- Extend product life cycle and geographies
- Improve customer satisfaction